I grew up obsessed with how things look and how they feel. That took me to fashion — a decade designing textiles and apparel for brands like Gap, Lucky Brand, and Pacsun, where I learned that great design is never just aesthetic. It's about the person wearing it, using it, living with it.

At some point I realised the same instinct applied to software. I transitioned into UX and haven't looked back. Since then I've designed products used by millions of people — at Adobe, Intuit, Dremio, and now Walmart, where I'm designing AI-powered tools for 1.6M associates and leading UX for a $7B production ecosystem.

I run Rameti — a heritage textile brand exploring traditional Indian craft and contemporary design. It's where I get to be a founder, a maker, and a designer all at once. It keeps my hands in physical materials and reminds me why good design — digital or otherwise — always starts with the person it's made for.

At Adobe I designed the in-product experience surfaced to millions of unauthorised users across every Adobe product — educating them on Creative Cloud and creating a frictionless path to becoming paying subscribers. The experience contributed to $250M in tracked revenue. It's the project that showed me what design can do at genuine scale.